TMZOOM vs. TMview: Which tool is right for you?

Which tool fits your needs?

Choosing the right tool can make all the difference—just like you wouldn’t use a hammer when you need a screwdriver. The same applies to trademark search tools. This article compares TMZOOM vs. TMview. While the tools may seem similar at first glance, their features and performance are worlds apart. Are you using the tool that truly fits your needs, or could your current choice be limiting your potential? Let’s explore the key differences.

TMview: quick, free, and basic

Developed by the EUIPO, TMview offers a free solution for quick identity checks and occasional trademark searches. It’s a great option if you’re working with a tight budget. However, its functionality is limited. If you’re conducting frequent searches or need more detailed insights, TMview may not provide the level of accuracy or customization that more advanced trademark search tools can deliver.

TMZOOM: the go-to choice for professionals

For those serious about trademark searching, TMZOOM offers significant advantages that make it the go-to choice for professionals:

• Advanced similarity search: While TMview offers a basic similarity search, TMZOOM utilizes a sophisticated algorithm that enhances search accuracy, giving you better results.
• Enriched and verified data: Unlike TMview, which relies on the data from national offices, TMZOOM enriches this data, for example filling in missing trademark texts to provide more reliable information.
• User-friendly interface: TMZOOM is designed for ease of use, even when managing complex searches. TMview, on the other hand, can feel more cumbersome and less intuitive.
• Unified information: TMZOOM consolidates all data in one place, including translations, so there’s no need to redirect to national offices like with TMview. However, if you want to access the original data from the national office, you can do this with one simple click.
• Effortless reporting: TMZOOM’s drag-and-drop report builder tool minimizes the need for edits, unlike TMview’s manual-heavy process. (Link to Report Generator Article)