The AI buzz is loud, but where’s the real impact?
If you’ve been to a recent IP event, you’ve probably experienced an AI presentation marathon. Sure, AI is supposed to make everything faster, more efficient, and more accurate. We’ve heard it so often, it’s like background music now. Let’s cut through the noise and focus on an AI use case you can start today: logo clearance. By the end of this article, you’ll know how TMZOOM’s Logo AI works and how to use it to save time and money starting with your next search.
AI image recognition explained (no jargon!)
Think of your logo as a unique combination of shapes, colors, and design elements. TMZOOM’s AI analyzes these visual details to create a “map” of your logo’s distinctive features. It then compares this map to a vast global database of other logos to identify ones with similar patterns.
Where AI still stumbles
AI algorithms can struggle to assess image similarity the way humans do, especially when dealing with highly abstract logos or those with overlapping text and design elements. Often, the AI assigns different weights to these components than a human would, leading to results that might miss the mark in terms of perceived similarity.
For example, for the logo clearance search below, AI highlighted similar results that don’t quite match a human’s perception of similarity due to the complex interplay of text and imagery.
When speed is key, TMZOOM’s AI logo clearance delivers
AI may not yet reach the same depth of analysis that traditional methods like the Vienna Classification offer. However, the true power of AI shines in situations where speed and efficiency are critical.
TMZOOM’s Logo AI is perfect for fast knockout searches and creating shortlists. This tool eliminates the need for lengthy Vienna Classification-based searches, offering a cost-effective and time-saving solution for identifying potential trademark conflicts early in the process. For IP professionals who need to make quick decisions, TMZOOM’s Logo AI is a game-changer.
See TMZOOM’s AI logo clearance in action
In the video below, we show you how to use TMZOOM’s Logo AI to quickly, easily, and cost-effectively perform a knockout search.
Get started with your free Logo AI search pass!
Enter your details below to get in touch with us. We’ll provide you with free LOGO AI search pass to explore TMZOOM. Want to learn more first? No problem! Our trainer will walk you through TMZOOM and help you see if it’s the right fit for your needs.
